Creative Brief: "Your Next Corporate Travel Partner for Service Nonstop"

This is a hypothetical creative brief developed for a travel management company.

I crafted the brief with a story in mind as if the travel company to pitching a fictional international corporation (an ideal customer persona) that has large quarterly events in the United States.

The idea is to pitch the corporation to choose this travel management company to work with and utilize its services that will tailored to the corporation's needs.

The brief is titled "Your Next Corporate Travel Partner for Service Nonstop."